Hi there 👋🏼 Let's be honest. Most SaaS companies running affiliate programs focus on just two metrics: total revenue and top performer earnings. But after analyzing dozens of successful programs, I've discovered something critical: the real health of your program - and its future growth potential - lies in understanding your recruitment funnel metrics. Inside this comprehensive guide, you'll discover: How to properly measure your outreach response rate (and what it reveals about your...
about 2 months ago • 1 min read
Hi there 👋🏼 Stop offering every affiliate the same revenue share. I know this might sound counterintuitive, but after working with hundreds of affiliates across dozens of SaaS programs, I've noticed something critical: Different types of affiliates have fundamentally different business models. And if your commission structure doesn't align with how they make money, they won't promote you – no matter how high your percentage (maybe). Here are the four main commission models I’ve seen across...
about 2 months ago • 1 min read
Hi there 👋🏼 Here's a question for you this week: "Why don’t affiliates promote your brand?" It’s not your product. It’s not your pricing. And it’s definitely not because blogs don’t convert—because they do. The problem is this: you’re treating affiliates like traffic sources instead of business partners. Think about it. Why should a blogger spend hours writing content for your brand? They’ve got options—hundreds of them. But here’s the good news: when you approach affiliates with the right...
2 months ago • 1 min read
Hi there 👋🏼 Want publishers to actually respond? Wesley Whetten found the pattern at Bluehost, Constant Contact, and now Impact.com: The most valuable conversations start with a mutual connection. But that's just the beginning of what he learned managing major B2B affiliate programs. While others chase complexity, Wesley discovered B2B affiliate marketing can be surprisingly straightforward. In this exclusive interview, Wesley reveals: Why brand awareness isn't enough - and what actually...
2 months ago • 1 min read
Hi there 👋🏼 Your next top B2B affiliate? They're probably running a professional newsletter right now. Or teaching a course to your exact target audience. Maybe even hosting a industry podcast 🧐 Here's the truth: Most B2B software companies are searching in all the wrong places. They're fighting over the same review bloggers. Meanwhile, an entire world of untapped promotional channels exists. Each filled with potential partners. Ready to promote your solution. I've mapped out 19 of them....
3 months ago • 1 min read
Hi there – And just like that, we're back. I had a wonderful holiday break – and I hope you did too. Something hit me while I was unplugging over the holidays. Throughout 2024, I kept seeing the same pattern: companies looking at all the wrong metrics for affiliate competition. I learned this the hard way 🙁 After helping dozens of companies with their affiliate programs, I noticed something surprising. Everyone obsessed over commission rates and network size. Meanwhile, the real drivers of...
3 months ago • 1 min read
What’s up! 👋🏼 Welcome to this week's Growann Newsletter - read by thousands of partnership professionals around the world. Here's what we're covering today: How idiomatic USA built an elite B2B affiliate program Build your affiliate community through industry forums Interesting partnerships threads I came across 💡 Tool of the Week I've tested dozens of influencer marketing platforms, and Upfluence stands out for actually driving creator sales. Whether you're building an affiliate program or...
4 months ago • 2 min read
What’s up! 👋🏼 Welcome to this week's Growann Newsletter - read by thousands of partnership professionals around the world. Here's what we're covering today: How Freshworks turns affiliates in growth engines Steal your competitor's best affiliates in 2 hours (step-by-step) Interesting partnerships threads I came across 1. 👩🏻🏫 Partnership Stories How Anitha Sridhar Turns Affiliates into Growth Engines at Freshworks Here's the thing about B2B affiliate marketing – most companies don't get it...
4 months ago • 1 min read
What’s up! 👋🏼 Welcome to the Growann Weekly Newsletter - read by thousands of partnership professionals around the world. We're testing things out with the newsletter heading into 2025. My goal = provide a lot more value. That's why we're now going to be sharing the following each week + more. Growth tactic of the week Partnership growth stories from REAL experts Interesting partnerships threads I came across Resources to help you grow your partner program 1. Growth Tactic of the Week. Scale...
5 months ago • 2 min read
