What’s up! 👋🏼

Welcome to this week's Growann Newsletter - read by thousands of partnership professionals around the world.

Here's what we're covering today:

• How Freshworks turns affiliates in growth engines
• Steal your competitor's best affiliates in 2 hours (step-by-step)
• Interesting partnerships threads I came across

1. 👩🏻‍🏫 Partnership Stories

​How Anitha Sridhar Turns Affiliates into Growth Engines at Freshworks ​

Here's the thing about B2B affiliate marketing – most companies don't get it right.

But Anitha Sridhar? She cracked the code at Freshworks.

Started as an experiment. Turned into their secret weapon.

Her playbook is surprisingly simple:

Start with the right partners. Instead of mass outreach, Anitha zeroes in on perfect-fit affiliates. She studies competitor backlinks. Makes personalized connections. Quality over quantity, every time.

Then make them successful.

• Automated onboarding (but with a human touch)
• Smart activation bonuses to build momentum
• Real-time dashboards for complete transparency
• Regular check-ins to keep partners engaged

The results? Game-changing.

Using PartnerStack as their foundation, Anitha built one of B2B's most successful affiliate programs.

Want more of Anitha's insights? 👉 Read her full story.

Not attracting enough affiliates?

Connect with a partner recruitment consultant at Growann to deep dive into your recruitment strategies.

2. 🔥 Growth Tactic of the Week.

Reverse Engineer Your Competitor's Affiliate Army

• Time needed: 2-3 hours
• Tools: Backlink analyzer
• Impact: High (instant qualified partners)

Here's the hack: Find out exactly who's promoting your competitors. Then recruit them.

The process:

1. Grab competitor URLs
2. Run them through backlink tools (Ahrefs/Semrush)
3. Filter for affiliate-style content
4. Look for review sites, comparison pages, tutorial blogs
5. Build your target list

Pro tip: These affiliates are already selling in your space. They know your audience. They get your product. Easy win.

Warning: Don't just copy. Offer better terms. Better resources. Better support.

That's it. Go get 'em.

3. Across the Network

Interesting partnership discussions I found

• ​Webinar alert: Discover the GTM Cheat Code with Justin Gray, Josh Wagner, and PartnerStack's Tyler Calder on Dec 5. Learn proven strategies for 2025 success.
• ​Join the conversation: Dustin Howes and Noelle Spagna dive into the booming world of finance affiliate programs and their key differences from e-commerce.
• ​Affiliate Lingo with a Twist: Ishtvan Torpoi’s hilarious take on affiliate marketing terms you thought you knew.

Have a story to share? Let me know.