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Interview: Why top affiliates ignore your cold outreach

Published 5 months ago • 1 min read

Hi there 👋🏼

Want publishers to actually respond?

Wesley Whetten found the pattern at Bluehost, Constant Contact, and now Impact.com:

The most valuable conversations start with a mutual connection.

But that's just the beginning of what he learned managing major B2B affiliate programs.

While others chase complexity, Wesley discovered B2B affiliate marketing can be surprisingly straightforward.

​In this exclusive interview, Wesley reveals:

  • Why brand awareness isn't enough - and what actually attracts quality publishers
  • The key moment most managers miss for affiliate activation
  • His "optimize first, recruit second" approach to growing programs
  • How he manages Impact.com's own affiliate program from the inside

No theory. No complexity. Just proven insights from someone who's been in the trenches.

→ Read the full interview: [Link]

Cheers,

Nick Cotter

P.S. His take on boosting performance might surprise you - it's not about finding new affiliates.

Nick Cotter

Founder, Growann

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