Hi there 👋🏼 Let's be honest. Most SaaS companies running affiliate programs focus on just two metrics: total revenue and top performer earnings. But after analyzing dozens of successful programs, I've discovered something critical: the real health of your program - and its future growth potential - lies in understanding your recruitment funnel metrics. Inside this comprehensive guide, you'll discover: How to properly measure your outreach response rate (and what it reveals about your...

Hi there 👋🏼 Stop offering every affiliate the same revenue share. I know this might sound counterintuitive, but after working with hundreds of affiliates across dozens of SaaS programs, I've noticed something critical: Different types of affiliates have fundamentally different business models. And if your commission structure doesn't align with how they make money, they won't promote you – no matter how high your percentage (maybe). Here are the four main commission models I’ve seen across...

Hi there 👋🏼 Here's a question for you this week: "Why don’t affiliates promote your brand?" It’s not your product. It’s not your pricing. And it’s definitely not because blogs don’t convert—because they do. The problem is this: you’re treating affiliates like traffic sources instead of business partners. Think about it. Why should a blogger spend hours writing content for your brand? They’ve got options—hundreds of them. But here’s the good news: when you approach affiliates with the right...