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This email is brought to you by When high-growth SaaS companies ask me to audit their affiliate programs, I keep seeing the same alarming pattern: Over 80% of their affiliate partners have never driven a single conversion. Yet these companies are spending valuable time managing these "ghost partners" while missing the real growth opportunities right in front of them. Here's the truth: Most affiliate programs are leaking money. And it's not just the commission structure—it's the entire...
Hi there 👋🏼 Let's be honest. Most SaaS companies running affiliate programs focus on just two metrics: total revenue and top performer earnings. But after analyzing dozens of successful programs, I've discovered something critical: the real health of your program - and its future growth potential - lies in understanding your recruitment funnel metrics. Inside this comprehensive guide, you'll discover: How to properly measure your outreach response rate (and what it reveals about your...
Hi there 👋🏼 Stop offering every affiliate the same revenue share. I know this might sound counterintuitive, but after working with hundreds of affiliates across dozens of SaaS programs, I've noticed something critical: Different types of affiliates have fundamentally different business models. And if your commission structure doesn't align with how they make money, they won't promote you – no matter how high your percentage (maybe). Here are the four main commission models I’ve seen across...