What’s up! 👋🏼

Welcome to this week's Growann Newsletter - read by thousands of partnership professionals around the world.

Here's what we're covering today:

• How idiomatic USA built an elite B2B affiliate program
• Build your affiliate community through industry forums
• Interesting partnerships threads I came across

💡 Tool of the Week

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1. 👩🏻‍🏫 Partnership Stories

​Small By Design: How Idiomatic USA Built an Elite B2B Affiliate Program​

Here's the thing about B2B affiliate programs – most companies rush to scale.

But Gabriel Sturges? He took the measured approach at Idiomatic USA. Started with a small community. Expanded strategically to Canada. Now eyeing global growth. His playbook is refreshingly authentic:

Start small by design. Instead of mass recruitment, Gabriel actively participates in industry forums and communities. Shares valuable content. Builds relationships naturally.

Then empower the community.

• Pre-written social posts and email templates
• Regular webinars on marketing strategies
• Multi-tiered commission structures
• Ongoing education and support

The results? A thriving ecosystem that's set for long-term success.

Using AffiliateWP as their foundation, Gabriel created a B2B affiliate program focused on quality over quantity.

Want to learn secrets building a sustainable affiliate community? 👉 Read his full story.​

Not attracting enough affiliates?

Connect with a partner recruitment consultant at Growann to deep dive into your recruitment strategies.

2. 🔥 Growth Tactic of the Week.

Build Your Affiliate Community Through Industry Forums

• Time needed: 3-4 hours/week
• Tools: Industry forums/communities
• Impact: High (pre-qualified partners)

Here's the hack: Instead of cold outreach, become a valuable resource where your potential affiliates already hang out.

The process:

1. Identify key industry forums and communities
2. Participate regularly with helpful content
3. Answer questions and share expertise
4. Build genuine relationships first
5. Introduce your affiliate program naturally

Pro tip: Look for active members who consistently help others. They're likely to be your most engaged affiliates.

Warning: Don't go straight for the pitch. Focus on adding value first. Build trust, then partnerships.

That's it. Go be helpful.

3. Across the Network

Interesting partnership discussions I found

• ​Hot Take Alert: Brendan Cox from Aescape drops truth bombs about why your influencer marketing actually failed (hint: it's not the strategy, it's your execution).
• ​Trends Watch: Wix's Head of Influencer Marketing, Sarah Adam, predicts B2B influence explosion in 2025 - but with a twist. Think micro over macro, expertise over followers.​
• ​Growth Take: Forbes 30U30's Josh Durham on why your influencer strategy is failing - and it's not the channel's fault. Key focus: rethink measurement and play the long game.​​

Have a story to share? Let me know.