7 key metrics to recruit top SaaS affiliates


Hi there 👋🏼

Let's be honest.

Most SaaS companies running affiliate programs focus on just two metrics: total revenue and top performer earnings.

But after analyzing dozens of successful programs, I've discovered something critical: the real health of your program - and its future growth potential - lies in understanding your recruitment funnel metrics.

Inside this comprehensive guide, you'll discover:

  • How to properly measure your outreach response rate (and what it reveals about your targeting)
  • The real benchmarks for partner recruitment across different channels
  • Why tracking portal login rates can prevent a common onboarding mistake
  • The critical 30-day window that determines partner success

Plus, you'll get actual examples of what to look for in different types of partners - from course creators to social media influencers.

Just practical insights & examples from over the years.

→ Read the full guide here: [Link]

Best,

Nick

P.S. The section on content creation rates might surprise you - especially what it reveals about partner templates.

Nick Cotter

Founder, Growann

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