7 key metrics to recruit top SaaS affiliates


Hi there 👋🏼

Let's be honest.

Most SaaS companies running affiliate programs focus on just two metrics: total revenue and top performer earnings.

But after analyzing dozens of successful programs, I've discovered something critical: the real health of your program - and its future growth potential - lies in understanding your recruitment funnel metrics.

Inside this comprehensive guide, you'll discover:

  • How to properly measure your outreach response rate (and what it reveals about your targeting)
  • The real benchmarks for partner recruitment across different channels
  • Why tracking portal login rates can prevent a common onboarding mistake
  • The critical 30-day window that determines partner success

Plus, you'll get actual examples of what to look for in different types of partners - from course creators to social media influencers.

Just practical insights & examples from over the years.

→ Read the full guide here: [Link]

Best,

Nick

P.S. The section on content creation rates might surprise you - especially what it reveals about partner templates.

Nick Cotter

Founder, Growann

More from Growann

​Our Agency - Advertise with us​

Did someone forward this email to you? Sign up here for our newsletter.

Miami Beach, Florida
​Unsubscribe · Preferences​

Growann

Read more from Growann

Here's an uncomfortable truth: Many SaaS companies pour money into affiliate programs, expecting steady growth - only to realize they're bleeding profits through inefficient commission structures and underperforming partners. The problem? They wait too long to audit their program. After helping dozens of companies optimize their affiliate channels, I've created a comprehensive guide that walks you through exactly how to audit your affiliate program, step by step. Inside, you'll discover: The...

Hi there 👋🏼 Stop offering every affiliate the same revenue share. I know this might sound counterintuitive, but after working with hundreds of affiliates across dozens of SaaS programs, I've noticed something critical: Different types of affiliates have fundamentally different business models. And if your commission structure doesn't align with how they make money, they won't promote you – no matter how high your percentage (maybe). Here are the four main commission models I’ve seen across...

Hi there 👋🏼 Here's a question for you this week: "Why don’t affiliates promote your brand?" It’s not your product. It’s not your pricing. And it’s definitely not because blogs don’t convert—because they do. The problem is this: you’re treating affiliates like traffic sources instead of business partners. Think about it. Why should a blogger spend hours writing content for your brand? They’ve got options—hundreds of them. But here’s the good news: when you approach affiliates with the right...