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Here's an uncomfortable truth: Many SaaS companies pour money into affiliate programs, expecting steady growth - only to realize they're bleeding profits through inefficient commission structures and underperforming partners. The problem? They wait too long to audit their program. After helping dozens of companies optimize their affiliate channels, I've created a comprehensive guide that walks you through exactly how to audit your affiliate program, step by step. Inside, you'll discover: The...
Hi there 👋🏼 Stop offering every affiliate the same revenue share. I know this might sound counterintuitive, but after working with hundreds of affiliates across dozens of SaaS programs, I've noticed something critical: Different types of affiliates have fundamentally different business models. And if your commission structure doesn't align with how they make money, they won't promote you – no matter how high your percentage (maybe). Here are the four main commission models I’ve seen across...
Hi there 👋🏼 Here's a question for you this week: "Why don’t affiliates promote your brand?" It’s not your product. It’s not your pricing. And it’s definitely not because blogs don’t convert—because they do. The problem is this: you’re treating affiliates like traffic sources instead of business partners. Think about it. Why should a blogger spend hours writing content for your brand? They’ve got options—hundreds of them. But here’s the good news: when you approach affiliates with the right...