1. Growth Tactic of the Week.
Scale Your Partner Program Without Sacrificing Quality
Let’s be real—growth doesn’t happen by accident.
If you’re building a SaaS affiliate program, it’s all about finding partners who get it. You know, the ones who don’t just talk the talk but actually know their audience and can move the needle.
That’s where building a partner fit chart comes in.
It’s not just a table; it’s your strategy on a page. Start by identifying your top partner personas—think tech bloggers, comparison sites, consultants, and influencers. Each brings something unique to the table:
Each brings something unique to the table:
- Tech bloggers explain the nitty-gritty.
- Comparison sites can influencer purchase decisions.
- Consultants deliver high-quality, long-term leads.
- Influencers connect you with highly engaged audiences.
Once you’ve nailed your personas, map out what matters most—like conversions, audience engagement, or retention—and see which partner type fits best.
